How did we attract and address our audience?

Coursework feedback

Research and Planning – 16

Excellent and detailed filming schedule and risk assessment – excellent organisation of actors.  The script is detailed, but I would have like to see a more professional and traditional approach. With scene directions included. There is excellent work into the target audience, looking at media theorists and ideas about the standard age/gender groupings. However I would have liked to see some more secondary research (e.g. the BFI statistical yearbook) Research into existing products is detailed and relevant.

Main Task – 39

The material is appropriate for the target audience, and is clearly a proficient film opening in its narrative, style and dialogue. The titles follow conventions, and the red font is particularly fitting for the horror genre. There are some interesting sound edits, including cutaway’s with sound running underneath. Occasionally this isn’t so successful, but on the whole it is. There are a variety of shot distances and on the whole the framing is thoughtful. Editing helps with meaning on the whole, but there are one or two continuity issues, like when the group move from the bed to the floor too quickly.

How does your media product represent particular social groups?

What kind of media institution might distribute your media product and why?

Main Task Final

February feedback

Your web-log looks impressive.  Ensure that creative technologies have been used to present your evaluation.

Complete the evaluation thoroughly

Put the preliminary task and your production as last posts then the questions

Add any extra elements to the research and planning.

Set targets for what you need to do over half-term to fully complete the coursework

Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

My Main task was of a higher standard to my preliminary, due to the increased length of time we were given to create it. The preliminary task was filmed during one lesson and we were given a story board to copy, instead of being given the opportunity to create our own. I had no knowledge of the camera and the editing software when I filmed my preliminary task, so practicing with this footage enabled me to make my main task more professional.

From the Preliminary task, I learned how to create a storyboard and a script and how to use the 180 degree rule whilst filming two people having a conversation. I also briefly learned how to use Premiere Pro to edit footage and continuity editing, however whilst transferring these skills to the main product, I developed them all and learned how to use them to make them look professional. 

Although I had edited short videos on the MAC's before , I'd never actually made something that required so much detail and I had never made sound bridges or transitions before. This is probably why our preliminary task didn't look as professional as our final product because we were very inexperienced and didn't include sound editing or any technical edits, we simply put the different clips together in a chronological order and had the help of our teacher to create a match on action and the green screen explosion at the end. We didn't really consider the way the lighting looked or how the camera should be positioned, but in our final task we prioritised the small elements like this and doing so made it look more professional. 

The camera shots we had to use in the preliminary task were given to us on a story board and due to our lack of knowledge of continuity editing, the video did not flow particularly smoothly. However in our final project, we were given a lot of independence and time to consider which shots to use in what order to make the film opening appear to play smoothly and continually. Due to this every shot was really thought out and this allowed us to think about what shots would suit the situation and cause the audience to have the feelings we wanted them to have. For example, we used close up shots to emphasise what the characters were thinking and feeling and therefore reflect those same feelings on to our audience. For example, we did an extreme close up on Poppy's face in order to emphasise the fact that she was afraid, therefore foreshadowing to the audience that there was something to be afraid of. In our Preliminary task, we used a close up of the protagonist using the phone several times in order to build tension. However in our preliminary task the shots were not as clear at conveying a message as they were in our final task.